![]() You might not be surprised to learn that Logic Pro 10.7 requires you to update your OS. The only problem is… well, Apple’s own OS. A significant point update then? You could say that. We’re hearing more and more about Dolby Atmos, and with Apple behind it, you have to assume that we’re finally – after no end of pretenders and technological solutions – getting a surround sound system to replace stereo that will be the future of music production. We’re hearing more and more about Dolby Atmos and with Apple behind it, it might just replace stereo Is bringing Final Cut Pro and Logic Pro to iPad a unique situation, or could a new suite of subscription software from Apple be an opportunity? Sound off in the comments, and tell us what you think.The headlines might well be yet more top-line producers spreading their mixes and samples across the software – 2800 new samples from the likes of Mark Ronson, Boys Noize, Tom Misch and TRAKGIRL, being the bulk of them – but the real story is the expansion of what was already a wide spatial remit in Logic to more immersive levels, so you can export your projects as Dolby Atmos files, all ready to play on Apple Music in full surround sound. Is there room for Final Cut Pro and Logic Pro in the Apple One Premier bundle? Apple One Premier Pro, anyone? Adobe already has claim to Premiere Pro, so Apple might need to workshop that one. ![]() Xcode used to require a paid membership for access but is now free, and the fee is really for access to publish on Apple’s App Store.Īpple does earn revenue from subscription fees to creation tools from other companies through App Store fees, but Final Cut Pro and Logic pricing is a new model for Apple. Today Apple sees service revenue from access to content (Music, Arcade, TV+, Fitness+, News+), server storage (iCloud+), and hardware insurance (AppleCare+). They might only subscribe of 3 or 4 months a year, in which case it might take 20 years before they have paid the previous up front price. I think plenty of users only need to use this software periodically as certain projects come up. $5 a month for professional grade software should be the norm. This sets a nice standard that I hope other companies will follow. Other companies are asking for extremely high subscriptions. I’m happy with this subscription pricing at $5 a month or $50 a year. Mac apps aside, charging a service fee for access to creation tools is a new business for Apple. While it would be more profitable, cutting off existing customers from updates doesn’t seem like the Apple way. Legacy customers could continue receiving free updates, and new customers would pay the subscription fee. Microsoft and Adobe already enjoy subscription revenue from Mac app customers. The Mac apps have just proved to be an excellent value for customers over the years.įor Apple, it may be time to consider switching the Mac apps to subscription pricing. That’s not to argue that the iPad versions a $4.99/month or $49.99/year per app are overpriced. The price of Logic Pro for Mac today ($199.99) is the same as four years of subscribing to Logic Pro for iPad, and Final Cut Pro for Mac ($299.99) will equal six years of paying for the iPad version. In fact, Logic Pro X will be a decade old in July, and Final Cut Pro X turns 12 next month. ![]() Mac users have had years of free updates to Logic and Final Cut Pro after paying once for each app. How would Apple price Final Cut Pro and Logic Pro for Mac if they were released today? In the era of service revenue, Apple would almost certainly charge a subscription fee for access rather than a one-time fee. Nevertheless, pricing for these long overdue apps is interesting when you consider their Mac counterparts and the Apple One bundle. These apps coming out on a random day in May is surprising. Now that Final Cut Pro and Logic Pro for iPad are official, let’s talk about pricing.
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