![]() During this trial period, customers will receive up to 200 Creators Club points or Adidas vouchers based on the quantity and quality of items they return. ![]() "Products in good condition are resold through ThredUP, while the rest will go through ThredUP’s network of textile reuse partners," explained Katja Schreiber, Adidas senior vice president of sustainability, via emailed responses to questions for this story.Īdidas rewards customers for items that meet certain quality standards. ![]() "Ultimately, this program is designed to extend the life of gear, grow the reuse market and end plastic waste."Īdidas noted that customers can send in shoes, apparel and accessories, no matter the brand or condition. "Adidas’s new program leverages the resale engine we’ve built to enable their customers to easily extend the life of their clothes," wrote Pooja Sethi, senior vice president and general manager of RaaS at ThredUp, in emailed responses to questions for this story. Other clients include Gap, Madewell and Abercrombie & Fitch. Since then, its client list, which includes retailers and apparel manufacturers, has grown to over 20 companies. Its first client was clothing maker and retailer Reformation. ThredUp, known as a leader in the resale space, has been building out RaaS since 2018. The program will be supported by ThredUp’s Resale-as-a-Service (RaaS) platform and expertise. Shoemaker Adidas is launching its Choose to Give Back program that lets people send used products - apparel, accessories and sports gear such as running shoes and soccer jerseys - from any brand back to the company to be reused or resold on an online marketplace.
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